As a non-profit, we rely on your donations to carry out our work. 

We've tried to shape a new approach to animal advocacy, by using humour and a moderate tone of voice. We think if we can be relatable and not 'extreme', we'll be able to reach more consensus with the general public. 

If you think our approach and our work is worthwhile, we would of course be really grateful for any donations of any size. If they could - the animals would probably thank you. Maybe with a high-five or something.